Kempenfelt Windows has been featured in a recent article written by Door and Window Market Magazine!
A Showroom Story, From Start to Finish
How Inventive Design and Intimate Market Knowledge Built an Inviting Sales Space
By: Trey Barrineau
If you could design a door and window showroom from scratch and do it the right way, what would the final product look like?
One Canadian company recently got to do just that, and it’s collaboration with a manufacturer and a residential architect versed in retail design offers valuable insights into how this complicated process can play out to a satisfactory conclusion.
The biggest takeaway, though, is relevant to any company, whether it’s designing a showroom or not: Develop strong business relationships, do your research, and know your local market inside and out.
The Background
Kempenfelt Windows & Doors first opened in Barrie, Ontario two decades ago. It’s currently the top dealer for Toronto’s Euro Vinyl Windows and Doors. Thee companies have been close partners ever since Kempenfelt owner Rob Maslen had an awkward first meeting in 1994 with Chris Meiorin, who owns Euro Vinyl Windows.
“Rob came in late,” says Laura Weil, the sales and marketing manager for Euro Vinyl Windows. “Chris had low expectations from the meeting and felt pressure to get hoe to a dinner for his wedding anniversary. However, Rob explained to Chris that he was going to be our largest dealer. This is a familiar time–it’s been sung before by many ambitious entrepreneurs. Difference was, this time it became a reality.”
Do you want to read the entire article? You can find the entire piece on Page 50 in Door and Window Market Magazine!
